If you're feeling stuck and lacklustre with sales trickling in slower than a sloth on a treadmill, it could be your About Page.
You know the phrase, it’s not you it’s me, well in this case it’s true because your About Page needs to be a delicate dance between sharing your story, wisdom and wonder, all while holding a mirror up to your audience’s hopes and desires so they feel seen, connected and ready to click buy.
Complicated right? Yep! That’s why it’s THE hardest part of copy to write. And probably the reason you've ignored yours for so long.
If you’re exhausted just even thinking about where to begin, and you dream of a click-your-heels, done-for-you, awesome About page ready to publish before the end of the week dream no more!
Due to popular demand, we’ve opened up a limited number of spaces for The About Page Makeover Live Edition this spring.
You’ve been spending all your time and energy on creating other content, sales pages, emails and social posts, you’ve forgotten about your most important signature piece of content the About Page - but friend this is actually the second most visited page on your website.
It can be a needle mover in your business.
When it’s written well, with your signature story, wonder words and audience at its heart - you won’t even need to bother with lengthy sales pages. Or struggle with where to start when it comes to your social media content - because it’s the page which keeps on giving. Your signature piece of foundational content, you can refer back to time and time again. Promoting consistency and connection.
Maybe you've been ignoring it, hoping it will magically spruce itself up or throwing random words and testimonials in there like kindling to a fire and hoping it ignites into something which connects.
When you get it right, this page sparks connections.
Words are your most powerful tool.
They can influence behaviour and evoke emotion. They're what connects you with your audience. We’ve experienced it.
Your about page has the power to make your Stripe notifications ping like mad as it not only showcases your signature story but holds a mirror up to your audience as it becomes clear your aha moments are theirs and your the one to help them achieve what's possible.
It’s time to feel supercharged, confident and re-energised as we help you put the magic of story back into your words and your business faster than you can say “pass the snacks”. So you can start captivating your dream clients with stories that sell out your offers and add wonder to your waitlist.
We get it this is the hardest piece of copy to write. As your guides we'll start with a Story Strategy and we uncover your signature story.
Your ordinary stories are extraordinary, we'll give you the confidence to step into their power with authority, authenticity and ease. .
In a noisy world your story is your superpower. We'll help you say it in your unique way. Once you have it nailed this is your signature story which you can use over and over again.
Whoever said, "Two's company, three's a crowd" had clearly never worked with us!
Coaching meets consultancy is a magical duo and when we get together, it's like hanging out around the kitchen table with a glass of something scrumptious and having one of those soul stirring chin wags where you leave feeling oh-so-good about what to do next to move closer to your dream.
It's like the best friend honesty and support every one of us needs to get a sense of clarity and energetic uplift akin to that first kiss of warm springtime sunshine after a too-long wet winter.
It's likely that between your heart and the blank page, you’ve got a bit lost. The noise out there has been so distracting, you’ve forgotten the power of your stories and how to use them.
You're a founder, small business owner, side hustler, hobbyist, entrepreneur or creative who wants to:
Write an About page that actually sounds like you (while making a profit)
Feel empowered to tell your story (warts and all) with confidence
Create a page that turns people on rather than switching them off
Learn new skills you can apply to your writing (every day)
Save money by not needing to outsource your words
Create a piece of foundational copy you can keep using again and again as part of your monthly content
Write an About page that actually sounds like you (while making a profit).
An actionable guide created from 30+ years of experience writing words for websites.
The toolkit to feel empowered to write and tell your story with confidence.
Create a page that turns your dream people on rather than switching them off.
Save money by not needing to outsource your words. DIY at its best.
Learn the simple techniques you can apply to your writing (every day).
"This is the offer all business owners with a website need in their lives. The combination of practical advice, reflective activities and creating headspace for you to slow down and work ON your business rather than IN it, is quite literally magic. I pride myself on bringing my language into anything written I do, but once I spent time looking at my About page through Laura and Becca's eyes I realised I was trying to be something I'm not - formal and corporate! Yes I'd shared a story here and there, but what these PR fairy godmothers will help you do is WAY beyond that. It was deeper work than I anticipated but I'm SO glad I've done it. "
Charlotte Speak
Power of the Parent
"Becca and Laura transformed my About page and made me fall in love with my website."
Katie Ritchie
Inspire Dance and Drama
"I knew what I wanted to say, but struggled to say it. Stories from Home helped me draw out my story and find my unique voice. A voice that didn’t make me sound like a robot, a voice with personality, colour and fun."
Carly Osman-Holme
Sprowt
“Oh wow, I’ve just read it and I LOVE it! This makeover is incredible, it’s giving me goosebumps, you’re so good!”
Myriam
Soumati Studio
Charlotte Speak, Founder of Power of The Parent, was one of the first people to snap up the About Page Makeover. She told us:
"This is the product all business owners with a website need in their lives. The combination of practical advice, reflective activities and creating headspace for you to slow down and work ON your business rather than IN it, is quite literally magic. I pride myself on bringing my language into anything written I do, but once I spent time looking at my About page through Laura and Becca's eyes I realised I was trying to be something I'm not - formal and corporate! Yes I'd shared a story here and there, but what these PR fairy godmothers will help you do is WAY beyond that. It was deeper work than I anticipated but I'm SO glad I've done it. "
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